Divide your contact list into segments segmentIf you've worked hard building your mailing list, you want to get the most out of it. By dividing your list into segments, you will soon be able to send much more targeted newsletters. A segment can be a standard data such as gender, but you can also create a segment that is specific to your industry. For example, do you sell video games? Then you can create a segment for the type of game console someone has. Use a responsive email template responsiveAt a time when more than 50% of e-mails are opened on a mobile phone, it is important that the e-mails also look good and legible on a mobile phone. Fortunately, this doesn't have to be very difficult.
When you're just starting out with email marketing. The major email marketing packages have standard templates that have already been the phone number list same thoroughly tested on mobile devices and made responsive. Tip: Before you send out a newsletter, send it to your own e-mail address that is set up on your mobile, to see if the message comes across properly and everything is legible. Don't end up in the spam box spamYou can have a nice newsletter that looks good on mobile devices, but if it is stopped by spam filters then you will not reach anything in the end.
There are a number of rules you can adhere to to stay out of the spam box: Make sure you have a good mix of images and text. A newsletter with only images is quickly seen as spam. Do not include the text in the images. contrast between text and the background color. All texts must be legible. Only send newsletters to people who have given permission for this. Use a known sender name. Use a reply-to address that actually works . Set up your account so that you can email from your own domain name. Avoid using ALL CAPITAL LETTERS! Share valuable and relevant content valuable contentThe quality of your content largely determines the success of your email marketing campaign.